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Deutsche Messe organizes CeBIT, the world’s largest annual trade fair for technology, communications and digital business.

In 2009, Deutsche Messe engaged emediaSF to develop a number of programs in support of its partnership with the State of California. emediaSF organized and led a 5 day press tour of innovative Silicon Valley companies for German journalists, and produced enterprise innovation panels on web-based Digital Media, Social Networks & Virtual Worlds:

  • Social Network Application Session – Tapping into New Users and Customers through Open Social Networks (Business Value of Leveraging Major Social Networks)
    Moderator: Thomas Kaspar, Director Portal, CHIP Xonio Online GmbH
    – Sean Kane, Head of Mobile, Bebo
    – Stefan Zilch, Sales Director, MySpace
    – Jason Goldberg, Vice President, Xing
    – Limvirak Chea, EMEA New Business Development, Google
  • Enterprise Mashup Session – Cheaper and Faster Software Based Business Solutions with Enterprise Mashups
    Moderator: Mike Ogrinz, Author, Mashup Patterns
    – John Crupi, CTO, JackBe
    – Ludmila Radzevich-Vorobiova, VP of Business Development, Apatar Inc.
    – René Bonvanie, Senior Vice President, Marketing, Information Technology, and Serena On Demand, Serena Software Inc.
    – Mark Heid, Program Director Web 2.0, Information Management Division, IBM
    – Susan Haimet, Co-Founder and VP Marketing and Sales, Dreamface Interactive
  • Enterprise Social Networks Session – The Power of Social Networking in the Enterprise
    Moderator: Henning Behme, Heise Verlag, Deputy Editor-in-Chief – iX
    – Vassil Mladjov, Founder and CEO, Blogtronix
    – Steve Bjorg, Founder and CTO, Mindtouch
    – Devan Batavia, Vice President, Sales and Business Development EMEAJive Software
  • Enterprise Virtual Worlds Session – The Value of Virtual Worlds and 3D Web for Companies
    Moderator: Steve Prentice, VP & Gartner Fellow, Gartner
    – Greg Nuyens, CEO, Qwaq
    – Ron Edwards, Managing Director, Ambient Performance (representing Forterra Systems)
    – Clare Rees, European Marketing Director, Linden Lab
    – Dirk Wittkopp, Director Portal and Workflow Development, Research & Development, IBM