Executives from international content organizations had the opportunity to learn from innovative business leaders and experience new technologies during the emediaSF organized weeklong Digital Innovators Tour to New York City and Washington D.C. from May 7-12, 2017.
The group met with leaders at The Washington Post, Atlantic Media, Gannett’s Innovation Lab, Accenture’s Content Studio, NowThis, Gizmodo, Facebook’s Journalism Project Team, Google’s News Team, Hanley Wood, National Geographic, Deep Focus/Engine Group, Bloomberg Businessweek, and the Emblematic Group. The learnings from the week-long experience included having a laser focus on strategy and goals but with flexibility to change, creation of environments that foster innovation, changing organization to transform business, ways to collect and use data, new monetization approaches, more effective use of social media, and creating more effective content.
One of the fun highlights for the participants was experiencing virtual and mixed reality with the Google Daydream, Microsoft HoloLens, and HTC VIVE systems at the Emblematic Group.
