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Ressourcen

Hier finden Sie Links zu interessanten externen Informationsquellen, Reports, Statistiken und Bücher aus den USA und Deutschland.

 

 

Medienwirtschaft vor größtem Umbruch seit Gutenberg
Der Medienkonsument auf dem Weg zum Medienmacher
- 12 September 2006, Deutsche Bank Research

Riding the Waves of Web 2.0
- 5 Oktober 2006, Pew / Internet

The Future of the Internet II
 - 24 September 2006, Pew / Internet

Future of Media Report
- Juli 2006, Future Exploration Network

Best Practices for Optimizing Web Advertising Effectiveness
- Mai 2006, DoubleClick

From Early Adoption to Common Practice: A Primer on Online Video Viewing
- 29
März 2006, Online Publishers Association

The end of TV as we know it: A future industry perspective
27 März 2006, IBM

2005 Digital Future Report Highlights
- Dezember 2005, USC Annenberg School Center for the Digital Future

The Evolution of Rich Media Advertising
– September 2005, DoubleClick

The Decade in Online Advertising, 1994-2004
– April 2005, DoubleClick

IAB Internet Advertising Revenue Reports

2006 Q2 Results

2005 Full Year Results

2004 Full Year Results

2003 Full Year and Q4 Results

2002 Full Year and Q4 Results

2001 Full Year Results

2000 Full Year and Q4 Results

 

Nielsen//NetRatings AdRelevance

Weekly Figures

Leading Industry Advertisers

Top Site Genre

Most Popular Ad Sizes

Leading CPG Advertisers

 

Websites

PaidContent.org

iMediaConnection

MarketingSherpa

ClickZ.com

Online Journalism Review

Editor & Publisher

Ad Age

Marketing VOX

MediaPost

Multichannel News

New York Times - Technology

E-Media Tidbits - Poynter

 

Verbände

Online Publishers Association (OPA)

Interactive Advertising Bureau (IAB)

Magazine Publishers of America (MPA)

Newspaper Associaton of America (NAA)

American Association of Advertising Agencies (AAAA)

 

Blogs

Magazine Enterprise 360

Rexblog.com

New Media Musings

Doug Ross Advertising Blog

John Battelle's Searchblog

Thomas Hawk's Digital Connection

Internet Advertising

Micro Persuasion

Online Marketing - Robin Good

The Local Onliner

Wir empfehlen die folgenden Bücher auf Englisch:

 

Convergence Culture: Where Old and New Media Collide

von Henry Jenkins

 

Henry Jenkins Blog

 

 

 

 

 

The Long Tail: Why the Future of Business Is Selling Less of More

von Chris Anderson

 

 Long Tail Blog

 

 

 

 

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

von John Battelle

 

John Battelle Blog

 

 

 

 

 

We the Media: Grassroots Journalism by the People, for the People

von Dan Gillmor

 

Dan Gillmor Blog

 

 

 

Smart Mobs: The Next Social Revolution

von Howard Rheingold

 

Smart Mobs Website

 

 

 

Search Engine Marketing: Driving Search Traffic to Your Company's Web Site

von Mike Moran und Bill Hunt

Buch Überblick

 

 

 

 

The Tipping Point

von Malcolm Gladwell

 

Was ist Tipping Point?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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