CeBIT is arguably the world’s largest event for technology, communications and digital business, with the main event hosted annually in Hannover, Germany. For CeBIT 2009, emediaSF worked with the hosts Deutsche Messe on efforts around Partner State California. This included working with the California Governor’s office on promotional activities, organizing and leading a tour of innovative companies in Silicon Valley for German journalists, and conceiving panels and assembling moderators and participants for a series of CeBIT sessions on innovations in web-based Digital Media, Social Networks & Virtual Worlds. emediaSF conceived and organized the following panels for CeBIT 2009:

  • Social Network Application Session – Tapping into New Users and Customers through Open Social Networks (Business Value of Leveraging Major Social Networks)
    Moderator: Thomas Kaspar, Director Portal, CHIP Xonio Online GmbH
    – Sean Kane, Head of Mobile, Bebo
    – Stefan Zilch, Sales Director, MySpace
    – Jason Goldberg, Vice President, Xing
    – Limvirak Chea, EMEA New Business Development, Google
  • Enterprise Mashup Session – Cheaper and Faster Software Based Business Solutions with Enterprise Mashups
    Moderator: Mike Ogrinz, Author, Mashup Patterns
    – John Crupi, CTO, JackBe
    – Ludmila Radzevich-Vorobiova, VP of Business Development, Apatar Inc.
    – René Bonvanie, Senior Vice President, Marketing, Information Technology, and Serena On Demand, Serena Software Inc.
    – Mark Heid, Program Director Web 2.0, Information Management Division, IBM
    – Susan Haimet, Co-Founder and VP Marketing and Sales, Dreamface Interactive
  • Enterprise Social Networks Session – The Power of Social Networking in the Enterprise
    Moderator: Henning Behme, Heise Verlag, Deputy Editor-in-Chief – iX
    – Vassil Mladjov, Founder and CEO, Blogtronix
    – Steve Bjorg, Founder and CTO, Mindtouch
    – Devan Batavia, Vice President, Sales and Business Development EMEAJive Software
  • Enterprise Virtual Worlds Session – The Value of Virtual Worlds and 3D Web for Companies
    Moderator: Steve Prentice, VP & Gartner Fellow, Gartner
    – Greg Nuyens, CEO, Qwaq
    – Ron Edwards, Managing Director, Ambient Performance (representing Forterra Systems)
    – Clare Rees, European Marketing Director, Linden Lab
    – Dirk Wittkopp, Director Portal and Workflow Development, Research & Development, IBM