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Newsletter Advertising
German media executives look to the "New Media USA - Trends & Insights" newsletter for ideas and information. It is estimated that "New Media USA - Trends & Insights" ultimately reaches approximately 3,000 decision makers in the German New Media industry. A survey of readers was conducted by the VDZ in February 2006. Here are some key highlights:
- 9 out of 10 respondents are in management positions
- 3% are on the Executive Board
- 40% are Managing Directors
- 45% are Division Directors
- More than 40% are responsible for budgets of over 100,000 Euros
- 83% are in media or publishing
- More than a third work in organizations with more than 500 employees
- 70% plan to redesign their Web sites in the coming months
- More than 80% regularly attend New Media seminars and conferences
- 60% learn about product and service providers through industry publications
n = 78
To view the complete VDZ survey results in German, click here. (Adobe PDF)
Companies wanting to build awareness of their products and services in Germany or wishing to market to this lucrative audience can reach them by advertising in the "New Media USA - Trends & Insights" newsletter.
Advertising formats and specifications for the New Media USA - Trends & Insights Newsletter
